Newspaper readers often actively look for advertising in newspapers to search for deals and coupons. Placing your ad in a newspaper doesn't guarantee that readers will notice it, but a reader actively looking for deals is likely to notice your ad, take the time to read it and possibly act on a sale or offer.
The readers of a hyperlocal paper know that the publisher and the advertisers have a business relationship that involves much more than advertising with a larger paper. They know there is a connection of trust and responsibility and therefore are more likely to check local independent press before the larger, less personal, publications.
The benefits of advertising in a local independent publication are many. We have tried to list some below.
Every advert helps => publish this paper => bring new jobs to local people => publicise events => say thank you to those who help => make the community newspaper part of the community again => bring up public concerns => promoting unity in the community => approachable to all => accessible to all
